mercredi 31 octobre 2012

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0
Marketing 3.0: From Products to Customers to the Human Spirit
PHILIP KOTLER (Auteur), Hermawan Kartajaya (Auteur), Iwan Setiawan (Auteur)

Download : EUR 13,99
6 neuf & d'occasion a partir de EUR 13,99

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jeudi 25 octobre 2012

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

Get Clients Now!(TM)
Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
C. J. Hayden (Auteur)

Download : EUR 7,55
6 neuf & d'occasion a partir de EUR 7,55

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Description du produit

GET CLIENTS NOW! A 28-Day Marketing Program for Professionals and Consultants And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business. Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will: ** overcome "analysis paralysis" and determine exactly what they need to do first -- and every step of the way ** make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day) ** create customized, affordable, reusable, and realistic marketing plans. C. J. HAYDEN (San Francisco, CA) is a Certified Professional & Personal Coach, seminar leader, and popular speaker. She is the principal of Wings Business Coaching, a firm that teaches people in business to make more money with less effort.

Statistical Analysis of Management Data

Statistical Analysis
Statistical Analysis of Management Data
Hubert Gatignon (Auteur)

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6 neuf & d'occasion a partir de EUR 89,59

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Description du produit

This book covers multivariate statistical analyses that are important for researchers in all fields of management whether finance, production, accounting, marketing, strategy, technology or human resources management. Although multivariate statistical techniques such as those described in this book play key roles in fundamental disciplines of the social sciences (e.g., economics and econometrics or psychology and psychometrics), the methodologies particularly relevant and typically used in management research are the center of focus of this study. Statistical Analysis of Management Data is especially designed to provide doctoral students with a theoretical knowledge of the basic concepts underlying the most important multivariate techniques and with an overview of actual applications in various fields. The content herein addresses both the underlying mathematics and problems of application. As such, a reasonable level of competence in both statistics and mathematics is needed. This book is not intended as a first introduction to statistics and statistical analysis. Instead it assumes that the student is familiar with basic statistical techniques. The techniques are presented in a fundamental way but in a format accessible to students in a doctoral program, to practicing academicians, and to data analysts.

mercredi 24 octobre 2012

jeudi 18 octobre 2012

How to Get Your Email Marketing Delivered

How to
How to Get Your Email Marketing Delivered
Sarah Zibanejadrad (Auteur), Christopher Penn (Auteur), Monika Zeqiri (Sous la direction de), Agatha Niedzwiecki (Sous la direction de)

Download : EUR 8,02
6 neuf & d'occasion a partir de EUR 8,02

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mercredi 17 octobre 2012

mardi 16 octobre 2012

Mobile First Marketing

Mobile First
Mobile First Marketing
Jide Sobo (Auteur), Melanie Varley (Auteur)

Download : EUR 4,01
6 neuf & d'occasion a partir de EUR 4,01

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