Cold Calling for Chickens

Cold Calling for Chickens
Bob Etherington (Auteur)

Download : EUR 3,60 (as of 11/30/2012 10:08 PST)

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Easy Business Success: It All Starts With a List

Easy Business Success: It All Starts With a List
Jean Scally (Auteur)

Download : EUR 0,89 (as of 11/29/2012 11:44 PST)

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The Principles of Islamic Marketing

The Principles of Islamic Marketing
Baker Ahmad Alserhan (Auteur)

Download : EUR 39,91 (as of 11/28/2012 20:35 PST)

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How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!

How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!
Craig Garber (Auteur)

Download : EUR 18,15 (as of 11/28/2012 05:44 PST)

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The Constant Agent: 32 Proven Real Estate Marketing Ideas to Build into Your Business Daily

The Constant Agent: 32 Proven Real Estate Marketing Ideas to Build into Your Business Daily
Linda Schneider (Auteur)

Download : EUR 0,89 (as of 11/27/2012 14:45 PST)

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Brian Halligan (Auteur), Dharmesh Shah (Auteur), David Meerman Scott (Preface)
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Download : EUR 13,92 (as of 11/26/2012 23:26 PST)

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Pre-Commerce: How Companies and Customers are Transforming Business Together

Pre-Commerce: How Companies and Customers are Transforming Business Together
Bob Pearson (Auteur), Mark Addicks (Preface)

Download : EUR 17,30 (as of 11/26/2012 07:51 PST)

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Extraordinary Popular Delusions and the Madness of Crowds & Confusion de Confusiones (Wiley Investment Classics)

Extraordinary Popular Delusions and the Madness of Crowds & Confusion de Confusiones (Wiley Investment Classics)
Charles Mackay (Auteur), Joseph De La Vega (Auteur), Martin S. Fridson (Sous la direction de)

Download : EUR 19,80 (as of 11/25/2012 16:15 PST)

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Description du produit

"The market never ceases to befuddle and beguile. These two venerable works are fixtures on the short lists for most valuable books on the securities markets, and investors continue to cherish them." —From the Introduction by Martin S. Fridson Managing Director, Merrill Lynch & Co. Author of Investment Illusions

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634—when tulips actually traded at a higher price than gold—to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

Chosen by the Financial Times as Two of the Ten Best Books Ever Written on Investment

Critical Praise . . .

"This is the most important book ever written about crowd psychology and, by extension, about financial markets. A serious student of the markets and even anyone interested in the extremes of human behavior should read this book!" —Ron Insana, CNBC

"In combining 'Extraordinary' with 'Confusion,' the result is not extraordinary confusion. Instead, with clarity, the book sears into modern investor minds the dangers of following the crowd." —Greg Heberlein, The Seattle Times

"You will see between its staid lines (written in ye olde English and as ponderable as Buddha's navel) that, despite what the media says, nothing really important has changed in the financial markets in centuries." —Kenneth L. Fisher, Forbes

The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities

The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities
Todd Wheatland (Auteur)

Download : EUR 8,18 (as of 11/25/2012 01:17 PST)

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Marketing Your Virtual Assistance Business (an extract from How To Be A Virtual Assistant)

Marketing Your Virtual Assistance Business (an extract from How To Be A Virtual Assistant)
Celina Lucas (Auteur)

Download : EUR 0,94 (as of 11/24/2012 10:36 PST)

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Semphonic - Digital Analytics - Thought Leadership

Semphonic - Digital Analytics - Thought Leadership
Semphonic (Auteur), Gary Angel (Auteur)

Download : EUR 1,78 (as of 11/23/2012 20:08 PST)

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High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
Micah SOLOMON (Auteur)

Download : EUR 11,32 (as of 11/23/2012 05:48 PST)

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The Experience Economy, Updated Edition

The Experience Economy, Updated Edition
B. Joseph Pine II (Auteur), James H. Gilmore (Auteur)

Download : EUR 12,43 (as of 11/22/2012 14:56 PST)

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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Ray Poynter (Auteur)

Download : EUR 34,61 (as of 11/22/2012 00:52 PST)

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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Jamie Turner (Auteur), Jeanne Hopkins (Auteur)

Download : EUR 13,99

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
Andrea Phillips (Auteur)

Download : EUR 12,83

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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Barry Feig (Auteur)

Download : EUR 11,24

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Description du produit

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.
Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

How To Make Money With Ebooks - Your Step-By-Step Guide To Create and Sell Your Ebook on Kindle, Nook, and iBookstore

How To Make Money With Ebooks - Your Step-By-Step Guide To Create and Sell Your Ebook on Kindle, Nook, and iBookstore
BJ Min (Auteur)

Download : EUR 8,10

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Airline Marketing and Management

Airline Marketing and Management
Stephen Shaw (Auteur)

Download : EUR 18,07

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Collaborative Customer Relationship Management: Taking CRM to the Next Level

Collaborative Customer Relationship Management: Taking CRM to the Next Level
Alexander H. Kracklauer (Sous la direction de), D. Quinn Mills (Sous la direction de), Dirk Seifert (Sous la direction de)

Download : EUR 52,58

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Description du produit

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Diffusion of Innovations, 4th Edition

Diffusion of Innovations, 4th Edition
Everett M. Rogers (Auteur)

Download : EUR 18,70

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Description du produit

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Convince your clients to buy with these 127 powerful words and expressions

Convince your clients to buy with these 127 powerful words and expressions
Ulrich AFFO (Auteur), Les Editions LCS (Sous la direction de), Wolfgang LINKPON (Illustrations), George AMEYAW (Traduction)

Download : EUR 0,89

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Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
Aaron Ross (Auteur), Marylou Tyler (Auteur)

Download : EUR 7,17

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Hillstrom's Email Marketing Excellence

Hillstrom's Email Marketing Excellence
Kevin Hillstrom (Auteur)

Download : EUR 2,68

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Design Create Sell: A guide to starting and running a successful fashion business

Design Create Sell: A guide to starting and running a successful fashion business
Alison Lewy (Auteur)

Download : EUR 5,41
6 neuf & d'occasion a partir de EUR 5,41

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