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i?{1/2}??Each of [Neumeieri?{1/2}??s] books is excellent, but ZAG is revolutionary.i?{1/2}??
i?{1/2}??JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME
i?{1/2}??You already know that this book has the best title of any marketing book in a generation. What you doni?{1/2}??t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.i?{1/2}??
i?{1/2}??SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG
i?{1/2}??Herei?{1/2}??s a practical field guide on how to create and grow a world-class brand, so no more excusesi?{1/2}??read it now and start zagging.i?{1/2}??
i?{1/2}??KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY
i?{1/2}??The revolution needs passion, imagination, and a dangerous handbook. Here
it is, born in the trenches yet written with enough verve and imagination to get you out of themi?{1/2}??fast.i?{1/2}??
i?{1/2}??BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY
i?{1/2}??A big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book.i?{1/2}??
i?{1/2}??DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY
i?{1/2}??Awesome booki?{1/2}??even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.i?{1/2}??
i?{1/2}??ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS
i?{1/2}??There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.i?{1/2}??
i?{1/2}??PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT
"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.i?{1/2}??
i?{1/2}??GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD
i?{1/2}??Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.i?{1/2}??
i?{1/2}??AL RIES, AUTHOR OF THE ORIGIN OF BRANDS
"It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.i?{1/2}??
i?{1/2}??BUSINESSWEEK
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides:
Don and Nancy Failla are a success story and they enjoy a lifestyle most people can only dream about. For over 39 years they have been helping people build their own successful home-based businesses. Don has authored and sold over 4 million copies in 24 languages of his book The 45 Second Presentation That Will Change Your Life. He has also produced numerous tapes and seminars teaching others how to own their lives. Nancy is C.E.O. of fun and works as a network marketing trainer and a motivational speaker. Don and Nancy have been married for 41 years and have two sons and five grandchildren. Together they have created a complete line of network training tools, not to mention they have built their own personal down line from 4 distributors to over 200,000 in less than 10 years. Currently over 3,500 new distributors are added to their organization monthly! Their system works.
