100 Great Branding Ideas

100 Great Branding Ideas
Sarah McCartney (Auteur)

Download : EUR 3,09 (as of 01/31/2013 05:11 PST)

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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Sandra Bell (Auteur)

Download : EUR 80,67 (as of 01/30/2013 09:31 PST)

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ZAG: The #1 Strategy of High-Performance Brands

ZAG: The #1 Strategy of High-Performance Brands
Marty Neumeier (Auteur)

Download : EUR 11,50 (as of 01/29/2013 11:06 PST)

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Description du produit

i?{1/2}??Each of [Neumeieri?{1/2}??s] books is excellent, but ZAG is revolutionary.i?{1/2}??
i?{1/2}??JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME

i?{1/2}??You already know that this book has the best title of any marketing book in a generation. What you doni?{1/2}??t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.i?{1/2}??
i?{1/2}??SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG

i?{1/2}??Herei?{1/2}??s a practical field guide on how to create and grow a world-class brand, so no more excusesi?{1/2}??read it now and start zagging.i?{1/2}??
i?{1/2}??KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY

i?{1/2}??The revolution needs passion, imagination, and a dangerous handbook. Here
it is, born in the trenches yet written with enough verve and imagination to get you out of themi?{1/2}??fast.i?{1/2}??
i?{1/2}??BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY

i?{1/2}??A big idea surrounded by 17 practical steps and presented in a delightful style.  The presentation alone is worth the price of the book.i?{1/2}??
i?{1/2}??DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY

i?{1/2}??Awesome booki?{1/2}??even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.i?{1/2}??
i?{1/2}??ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS

i?{1/2}??There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.i?{1/2}??
i?{1/2}??PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT

"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.i?{1/2}??
i?{1/2}??GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD

i?{1/2}??Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.i?{1/2}??
i?{1/2}??AL RIES, AUTHOR OF THE ORIGIN OF BRANDS

"It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.i?{1/2}??
i?{1/2}??BUSINESSWEEK

Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time (A Social Media-loaded Marketing Campaign Success Story)

Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time (A Social Media-loaded Marketing Campaign Success Story)
Charles J Desmangles (Auteur), Kevin Levin (Auteur), Joseph Charles (Auteur)

Download : EUR 7,89 (as of 01/28/2013 15:45 PST)

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101 Video Marketing Tips and Strategies for Small Businesses

101 Video Marketing Tips and Strategies for Small Businesses
Lasse Rouhiainen (Auteur)

Download : EUR 0,00 (as of 01/27/2013 20:32 PST)

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The Seven Keys to Managing Strategic Accounts

The Seven Keys to Managing Strategic Accounts
Sallie Sherman (Auteur), Joseph Sperry (Auteur), Samuel Reese (Auteur)

Download : EUR 15,13 (as of 01/27/2013 00:36 PST)

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Description du produit

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides:

• A world-class competency model for strategic account managers
• Techniques for developing a program to manage and grow "co-destiny" relationships
• Examples and cases from Honeywell, 3M,and other leading corporations

The 45 Second Presentation That Will Change Your Life: Understanding Network Marketing (Enhanced Version)

The 45 Second Presentation That Will Change Your Life: Understanding Network Marketing (Enhanced Version)
Don Failla (Auteur)

Download : EUR 5,04 (as of 01/26/2013 05:19 PST)

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Description du produit

Don and Nancy Failla are a success story and they enjoy a lifestyle most people can only dream about. For over 39 years they have been helping people build their own successful home-based businesses. Don has authored and sold over 4 million copies in 24 languages of his book The 45 Second Presentation That Will Change Your Life. He has also produced numerous tapes and seminars teaching others how to own their lives. Nancy is C.E.O. of fun and works as a network marketing trainer and a motivational speaker. Don and Nancy have been married for 41 years and have two sons and five grandchildren. Together they have created a complete line of network training tools, not to mention they have built their own personal down line from 4 distributors to over 200,000 in less than 10 years. Currently over 3,500 new distributors are added to their organization monthly! Their system works.

The YouTube Marketing Book

The YouTube Marketing Book
James Wedmore (Auteur)

Download : EUR 4,04 (as of 01/25/2013 09:25 PST)

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7 Proven Profit Triggers for Email Copywriters

7 Proven Profit Triggers for Email Copywriters
Doug D'Anna (Auteur)

Download : EUR 7,79 (as of 01/24/2013 14:21 PST)

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries (Auteur), Jack Trout (Auteur)
(2)

Download : EUR 7,57 (as of 01/23/2013 19:20 PST)

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The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth

The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth
Joe Rubino (Auteur, Sous la direction de)

Download : EUR 13,19 (as of 01/22/2013 23:10 PST)

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Description du produit

Successful network marketing entrepreneurs share their secrets
In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Dr. Joe Rubino (Bexford, MA) is an internationally acclaimed network marketing and personal development trainer, as well as a bestselling author of eight books and two audio albums. He is also an acclaimed success coach, speaker, and course leader in the fields of leadership development, team building, communication, and network marketing.

Cunningly Clever Marketing

Cunningly Clever Marketing
Andrew Wood (Auteur)

Download : EUR 2,68 (as of 01/22/2013 04:26 PST)

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What's Next: What to Expect in 2013

What's Next?: What to Expect in 2013
Marian Salzman (Auteur)

Download : EUR 2,94 (as of 01/21/2013 09:09 PST)

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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
Ekaterina Walter (Auteur)

Download : EUR 13,51 (as of 01/20/2013 13:05 PST)

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Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris (Auteur), Neil T. Bendle (Auteur), Phillip E. Pfeifer (Auteur), David J. Reibstein (Auteur)

Download : EUR 5,73 (as of 01/19/2013 17:24 PST)

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Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
Jason Jordan (Auteur)

Download : EUR 13,79 (as of 01/18/2013 22:57 PST)

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Beat The Spam Filters Legitimately

Beat The Spam Filters Legitimately
Kurt Johansen (Auteur)

Download : EUR 3,89 (as of 01/18/2013 03:29 PST)

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Traffic 2013

Traffic 2013
Steven von Kohorn (Auteur)

Download : EUR 4,33 (as of 01/17/2013 08:16 PST)

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101 Ways To Start A Business For Less Than $1,000: How To Start A Business Without Breaking The Bank (Business Plans, Stories and Strategies From Startup Entrepreneurs)

101 Ways To Start A Business For Less Than $1,000: How To Start A Business Without Breaking The Bank (Business Plans, Stories and Strategies From Startup Entrepreneurs)
Tom Corson-Knowles (Auteur)

Download : EUR 2,99 (as of 01/16/2013 13:56 PST)

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Managing Brand You: 7 Steps to Creating Your Most Successful Self

Managing Brand You: 7 Steps to Creating Your Most Successful Self
Jerry S. Wilson (Auteur), Ira Blumenthal (Auteur)

Download : EUR 12,11 (as of 01/15/2013 19:34 PST)

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Description du produit

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us--and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Manag­ing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insight­ful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

ROOM FULL OF REFERRALS{R} ..."and how to network for them!"

ROOM FULL OF REFERRALS{R} ..."and how to network for them!"
Dawn Lyons (Auteur), Dr Tony Alessandra (Auteur), Dr Ivan Misner (Auteur), Jason Holland (Sous la direction de), Douglas Silver (Illustrations)

Download : EUR 7,00 (as of 01/14/2013 23:58 PST)

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Rules for Real Estate Success: Real Estate Sales and Marketing Guide

Rules for Real Estate Success: Real Estate Sales and Marketing Guide
C. Perez (Auteur)

Download : EUR 7,42 (as of 01/14/2013 05:18 PST)

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Seth Godin (Auteur)
(1)

Download : EUR 8,28 (as of 01/13/2013 10:37 PST)

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Description du produit

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable
Seth Godin (Auteur)
(4)

Download : EUR 7,38 (as of 01/12/2013 16:04 PST)

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Description du produit

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.