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eBay is the worlds largest personal online trading company.This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.
A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing (The Times )
Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power (Financial Times )
Required reading (Observer )
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"In Internet Marketing Start to Finish, Catherine Juon and Dunrie Greiling reveal their hard-won secrets and strategies for better online visibility. If you sell online, buy this book!"
i?{1/2}??Peter Morville, Author of Ambient Findability and co-author of Information Architecture for the World Wide Web "This is a must-read for anyone who wants clarity in the complicated world of online marketing. This is an excellent work informed by deep experience in the Internet marketing arena."i?{1/2}??Terry Oprea, CEO, Mort Crim Communications, Inc. "This is a really fascinating look at advanced techniques for building a web presence, yet the authors have made it simple enough for beginners. By demystifying information architectures, online personas, and web analytics, they have created a guidebook that will enable even web newbies to drive new business through their websitesi?{1/2}??and and after all, isn't that why we're all spending so much time on our websites in the first place?"i?{1/2}??Patrick Fetterman, VP Marketing, Plex Systems, Inc. "There is a definite science that underpins the art of online marketing; Catherine and Dunrie have demonstrated a tremendous command of that science through their work with our team and now have taken it a step further by documenting it in a clearly articulated and consumable manner within this book. If you're marketing your business online, you need to have command of these concepts or else you're missing the boat."i?{1/2}??Eric Kushner, Director, Marketing Strategy, Compuware Corporation "Internet Marketing Start to Finish takes you from the front door through the back office of online sales, design, development and metricsi?{1/2}??and then how to get noticed. Measurable results are the 'killer app' in today's online marketing strategy. With social and mobile so tightly integrated and expanding quickly, if you miss the metrics between your online brand and your customer, then you're missing the entire game. The authors bring all their years of proving to their own customers first-hand that this stuff really worksi?{1/2}??it can work for you too."i?{1/2}??Richard S. Tombelli, Web Director, Thomas M. Cooley Law School
