Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall (Auteur)

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Description du produit

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing (The Times )

Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power (Financial Times )

Required reading (Observer )